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Quick tips for creating a good shopping experience that also
helps conversion rates and increase returns.
There are many ways to market your business. Make sure your business appears on the most popular directories or customer engagement drivers like listing services. One example of these is Google My BusinessTM business listing service1.
Ever heard that less is more? It applies to your online store, too. If visitors are overwhelmed with too many options or product types they may abandon your site. Keep the first impression clean and concise. Focus on your most popular offerings up front, with the ability to see more by browsing your site
(ex: Buy Now, Join, Yes! I want that, etc.)
It should be visible for all types of browsers and devices at first glance, and eye-catching to your target customer. Eliminate scrolling required to see the most important content or images you want your shoppers to notice. Because how people perceive websites differs tremendously, test multiple ways of getting shopper attention to take the next step you want for converting shopper to a sale.
When a shopper is ready to purchase, let them. Don’t create one path to checkout that requires extra clicks. You just might distract them with another product and risk completion of the original purchase.
Telling shoppers you accept all card payment types before they get to checkout may give them confidence in making a purchase.
Include common or anticipated questions about your products or services. Include things like sizes or other specifications, weights, availability, refund policy, exchange policy, delivery information to name a few.
Display all security measures you take to protect purchases.
1. Google My BusinessTM business listing service.is a trademark of Google LLC
Chase's website and/or mobile terms, privacy and security policies don’t apply to the site or app you're about to visit. Please review its terms, privacy and security policies to see how they apply to you. Chase isn’t responsible for (and doesn’t provide) any products, services or content at this third-party site or app, except for products and services that explicitly carry the Chase name.